U.S. Internet ad spending slows but hits record: data
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U.S. Internet ad spending slows but hits record: data

www.reuters.com   | 12.10.2012.

(Reuters) - U.S. Internet ad spending slowed sharply in the first half of the year after a strong recovery in 2011, but still hit a new high of $17 billion as smartphones and tablet devices became more popular.
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Data released on Thursday from the Internet Advertising Bureau and PricewaterhouseCoopers showed the growth slowed to 14 percent from 23 percent in the year-ago period.

David Silverman, a partner at PwC, said 2011 benefited from a comeback after advertisers put the brakes on spending during the recession.

Mobile advertising was a strong gainer, jumping 95 percent to $1.2 billion. Video advertising rose 18 percent to $1 billion.

Search advertising took the biggest share of the spending at $8.1 billion, while display advertising totaled $5.6 billion.

(Reporting by Jennifer Saba; Editing by Richard Chang)


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