"Technically, I think we could have something out that would be the beginnings of an integrated offering in time for the holidays," said CEO Lowell McAdam, according to the Journal.

Verizon is ramping up talks with television programmers to prepare for the service even as Verizon is still looking for U.S. government approval for its agreement with the cable operators, the report said.

Verizon is looking to buy spectrum for about $3.9 billion from cable operators including Comcast Corp and Time Warner Cable. As part of the deal, the cable companies also set up reseller agreements with Verizon and the companies are looking to form a joint venture.

A Verizon spokesman did not return requests for comment.

(Reporting by Sinead Carew and Nick Zieminski; Editing by Gary Hill)

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